WORKING STUDENT
PERFORMANCE MARKETING (M/F/D)
PERFORMANCE MARKETING (M/F/D)
Hamburg Part time From now
About Leadwunder
Leadwunder is the top B2B marketing and sales consultancy for end-to-end digital lead management. Inspired by the immense value potential of digital marketing and sales, Leadwunder empowers B2B players to build digital lead management, from lead generation and qualification to conversion into additional business. With a unique blend of deep expertise in B2B marketing, sales, and processes, coupled with cutting-edge technology, Leadwunder delivers significant results for our clients in record time, from global players to startups.
Your advantages with Leadwunder
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Fantastic team and collegial atmosphere to have fun with after work.
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Huge potential for development.
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Family friendly with flexible working hours and hybrid working models.
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International clients with a wide range of industries.
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Flat hierarchies and short decision paths.
Your new role
In your new role as a working student for performance marketing, you will use data and facts to demonstrate campaign performance to our customers. Your expertise and data-driven mindset will make every campaign a success, with lead acquisition/generation for our B2B solutions always taking centre stage.
What we wish from you
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You are currently in at least your fourth semester of a marketing/business degree or similar.
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Practical experience in lead generation/performance/digital/social media marketing, ideally in a B2B context, is an advantage.
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Basic knowledge of digital advertising tools (especially LinkedIn Campaign Manager, Google Ads, Meta for Business).
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Experience with digital marketing systems and analysis tools such as Google Analytics, Google Tag Manager, LinkedIn & Meta Ad Manager is desirable.
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You enjoy direct client contact and the art of selling.
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You have a basic understanding of digital marketing and sales with a focus on B2B and a hunger for continuous improvement.
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You have an above-average willingness to learn and, above all, the ability to find solutions independently.
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You are a strong team player.
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You have a structured way of working with high quality standards and an eye for detail.
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Fluent German and good English are expected.
Your role in our team
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You will support the strategic planning, implementation and optimisation of performance marketing campaigns (e.g. via Google, LinkedIn, Meta etc.).
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You will be involved in the conception and implementation of campaign and channel-specific content for value-added sales campaigns.
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You will produce meaningful reports and forecasts, as well as continuous tracking of campaign performance. You will use these to analyse the profitability of individual activities.
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Keep an eye on customer needs and support them throughout the customer journey.
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Continuous testing to improve key KPIs and conversion rates (ad copy, campaign structure, landing pages) will be part of your role.
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You will act as the central interface between external advertising partners (Google, LinkedIn, Meta, etc.) and the client team.